Director

I am an industry professional with 25 years experience in the travel and tourism industry, specialising in the areas of sales distribution and marketing.

Throughout my career, I have worked in Australia, South Africa, and the UK in various roles across the travel & tourism industry.

A naturally curious person, I love to understand why people do what they do. As consumer behaviour is an integral part of marketing, I follow trends closely, and am constantly entertained by popular culture, in particular, it’s influence over peoples decisions.

An avid traveller, I enjoy experiencing new tourism products both in Australia and overseas and constantly seek inspiration and learnings to share with my clients and the products I represent.

I am very passionate about the tourism industry and closely follow economic trends to gain a better understanding of the opportunities and hurdles that face the industry year on year.

In recent years I have added the role of mum to my resume & showing my son the world is very high on my to do list!

On behalf of Top End Marketing Co, I look forward to working with you.

Tourism Consultant

Hi, I'm Gabrielle, but you can call me Gabs. With 17 years in the tourism industry, I've earned a reputation for being approachable, knowledgeable, and a top-notch communicator—earning me the affectionate title of having the 'gift of the Gab'

My journey in tourism has taken me across the globe, from the bustling streets of the USA to the charming landscapes of England and Ireland. It all started as a tour guide on the iconic Sydney Harbor Bridge, where I discovered my passion for advocating Australia. Since then, I've worked with industry leaders like YHA, Flight Centre, Travello, and Tourism NT.

What sets my heart on fire is being an educator and facilitator, aiding tourism businesses in their growth. I believe in down-to-earth conversations, uncovering opportunities, and making the process enjoyable. Your success is my mission.

I'm a firm believer that success begins from within, this is why I'm constantly working on my self-development. Outside of work, you'll find me at the waterfront, hitting the gym, spending time with friends, on an adventure or simply cherishing moments with family.

Whether we're old pals or just getting to know each other, I'm excited to work together towards your goals.

Social Media & Marketing

Born in Canada, I spent many years travelling and working around the world before living in Darwin for over 5 years.

My passion for travel and tourism means I’m just as excited to promote your business as you are. Whether it’s exploring a new destination or jumping on a tour, I’m never without my phone, ready to capture content on the go.

In 2024, I launched Whyte Space Social, working alongside Sallie and the team at Top End Marketing Co to help clients grow their following, reach new audiences, and boost ticket sales through smart social media strategy and targeted paid advertising.

Graphic Design

Hi, I’m Leigh, a graphic designer with a strong passion for storytelling through design. I began my career working with magazines and advertising agencies, where I developed a solid foundation in creative strategy, layout, and brand communication. Around 20 years ago, I branched out on my own and founded Voir Creative—a milestone that still feels incredible to reflect on today.

Over the years, I’ve had the privilege of working closely with Sallie and the team at Top End Marketing Co. for much of that journey, collaborating on a wide range of projects and clients.

My experience spans diverse industry sectors, with a particular focus on hospitality and tourism. I pride myself on being able to work quickly and efficiently while consistently delivering work of the highest quality. I’m passionate about helping businesses grow through thoughtful, well-crafted design and look forward to bringing your brand to life.

Marketing and Cruise Co-ordinator

Originally from Darwin,  I’ve spent the last 14 years working in industries that revolve around people and experiences — starting with 10 years in hospitality before moving into tourism. My career has even taken me overseas to England, where I learned just how universal the love of good service and memorable moments really is.

Coming back home to Darwin was like pressing the reset button on my passion for what I do. As a proud local, I feel deeply connected to this land and community, and I love helping people discover the best that Darwin and the Northern Territory have to offer. 

My role in TEMC is to support Sallie and the team, assisting in reporting and sales as well as working to create some great cruise ship products to support this growing sector.   

When I’m not working, you’ll probably find me with my nose in a book, experimenting (sometimes successfully!) in the garden, or planning my next trip.

Sales and Marketing Co-ordinator

Originally from Brisbane, I relocated to Darwin in 2023, drawn by the opportunity to experience the Northern Territory and immerse myself in its unique way of life. Upon arriving in the Top End, I began my journey working on a cattle station as a ringer—an experience that provided a deep appreciation for the region, its people, and the industries that underpin it.

From there, I transitioned into the tourism and marketing space, eventually finding my way to Top End Marketing Co. This path has allowed me to combine hands-on regional experience with strategic and creative marketing expertise, supporting tourism businesses to grow, evolve, and connect meaningfully with their audiences.

At TEMCo, my role spans tourism marketing support, brand and creative development, tourism sales liaison, sales distribution, campaign support, and website design and development. I am passionate about helping people bring their vision to life—working collaboratively to translate ideas into compelling brands, effective campaigns, and strong market presence within the tourism sector.

Sales | Marketing | Social Media

Originally from country Victoria, I've called the Top End home for the past 11 years and I love it here! 

With over 15 years of experience in the Health and Fitness industry, I've also worked as a Project Officer and Training Coordinator for various businesses within the Northern Territory. I am dedicated to excelling in everything I undertake and am always ready for new challenges. My extensive experience with people has endowed me with strong interpersonal skills, enabling me to build lasting friendships through my work.

As a happy, outgoing, and active individual, I promote a positive and healthy lifestyle, which is reflected in my professional duties. Outside of work, I am passionate about fitness, enjoy family time with our one-year-old son, and love social and creative activities, always on the lookout for new adventures.

I am thrilled to be embarking on a new career in the social media, marketing, and tourism sectors with Top End Marketing Co., alongside my cousin. Embracing new opportunities, I look forward to this exciting journey ahead.

Tourism Business Specialist

With over 24 years in the travel industry and almost two decades in executive leadership, I've had the privilege of scaling operations across 74+ countries, leading teams of up to 200 people, and helping businesses navigate the ever-changing landscape of modern travel. Today, I work as a strategic advisor and fractional executive through Arvie Group, partnering with travel businesses at critical stages of growth, transformation, and market entry.

Whether it's sharpening a go-to-market strategy, building distribution, or untangling complex operational challenges, I bring a hands-on, commercially focused approach to every engagement. I'm a strong believer that great tourism businesses are built on clarity of purpose, the right partnerships, and a willingness to adapt, and I look forward to bringing that thinking to the team at Top End Marketing Co.